Our Story

The creation of Fern

In the early 2000s Farmlands Fuel and Southfuels/Northfuels embarked on separate journeys in the fuel industry. Farmlands Fuel transitioned to CRT in 2007. Secured the Challenge! Business in 2010. In 2012-2013, it merged with CRT. Farmlands Fuel implemented a new outsourced Logistics agreement in 2009 and a new structure in 2020.


Southfuels/Northfuels, born in the 1990s, expanded to the North Island by 2008, introducing Z in 2010. The Alignment Strategy in 2019 set the stage for growth. In 2022, both entities recognised the synergy and merged to create Fern.


Under the new structure established in 2022, Fern emerged, blending the strengths of Farmlands Fuel and South/Northfuels. This strategic move positioned Fern as a dynamic player in the fuel industry, ready to navigate the industry challenges.